Good design is a feeling.
Letter & Ink offers brand and web design for small businesses of all kinds.
Whether you’re starting on a totally new venture or just need a little refresh, we’ll help you tell your brand’s story, beautifully.
Explore our Brand Design Services
01.
FULL Brand DESIGN
Full Brand Design provides you with a complete, comprehensive visual identity which can be carried over into a variety of print, packaging, and assets. This package is designed for businesses that will need to use their logos and brand marks in a variety of layouts and formats, as well as those who desire more creative direction in the creation of their brand identity.
Timeline: 3-5 Weeks
02.
CUSTOM Website
Your business is unique, and your website should be too. No templates here—we create each and every custom Squarespace site from the ground up using our extensive knowledge of the platform and CSS code, incorporating your beautiful brand style into every inch of your site.
Timeline: 3-5 Weeks
03.
EXPRESS Mini BRAND
This brand and web design package is perfect for smaller service-based brands that don't need a comprehensive brand design and multi-page website but still want a beautiful, cohesive visual identity. This package includes only one round of revisions and is therefore best for businesses who already have a strong sense of aesthetic direction.
Timeline: 2-4 Weeks
04.
CUSTOM Design PACKAGE
If none of these services quite fit your needs, let's tailor one just for you. In addition to brand and web design, our a la carte services include copywriting and editing, image curation, illustration, stationery and signage design, packaging, client gifts, and more. If you can dream it up, we can make it happen!
Timeline: 2+ Weeks
05.
VIP Day
Do you already have a Squarespace site that needs a little love? Updates you’ve been putting off, or fonts to update? We’ll work with you to prepare a detailed to-do list and spend a full day tackling it with our undivided attention. You’ll also receive two weeks of tech support after your VIP day is over.
Timeline: 1 Day
Your brand deserves the best.
Whether you offer a service or sell a product, your branding evokes emotion and connects you to your ideal audience. We combine strategy, intentional design, and a deep love of color and type to bring your dream to life.
Case studies
Pardus Design Studio
Visual Identity / Brand Collateral
TasteBuds Catering
Rebrand / Custom Squarespace Site
Stationery / Client Gifting
Flowers by
Lady Buggs
Rebrand
Xo Kate Events
Visual Identity /
Brand Collateral
Lake House Collective
Visual Identity / Custom Squarespace Site
Brand Collateral
Stress not included. Lattes mandatory.
The Design Process
Discovery
Grab your favorite beverage and settle in—you have a little homework. You’ll receive your brand discovery workbook, which is an invaluable tool to help me gain insight into your overall vision for your brand.
01
Research
After I review your brand discovery workbook, it’s research time. I’ll do a deep dive into your brand and collect inspiration to assemble into a mood board. Once you’ve signed off on it, I’ll use it to guide my design choices.
02
Design
I work using the single concept model of design. This means that instead of multiple design directions, I use my research and expertise to hone in on one concept I think you’ll love. The initial design process generally takes one to two weeks.
03
Refinement
You should be absolutely positively 100% happy with your branding, so your brand design package includes multiple rounds of revisions so we can perfect everything from your logo to your typography palette.
04
Website & Brand Collateral
If you’ve chosen a package that includes a custom Squarespace website, you’ll receive a content guide to help you gather your images and copy, and I’ll get right to work! I’m also always happy to design additional assets like packaging, stationery, client gifts, and whatever else you can dream up!
05
Handoff
Once everything is chef’s kiss, we’ll assemble all of your files into a clearly-organized folder. You’ll also receive your Brand Style Guide and Quick Reference Sheet so that you’ll feel totally confident implementing your gorgeous new brand design.
06
Ready to get started? Let’s do it.
We book brand and web design clients anywhere from two to six weeks in advance, depending on availability. We only work with one Full Brand Design client at a time to ensure you have our full attention—this also enables us to complete your project on a much shorter timeline than the industry standard.